The best bookmakers: what criteria are used for rankings

Today, there are enough sites on the Internet that review the betting market. On these sites you can find a variety of information about individual bookmakers, useful materials for beginners, industry news and much more. Almost every portal offers its own ranking of offices based on various factors. Such lists are a good help for people looking for a reliable betting platform.

All compilers have their own approach to determining the best. A real bookmakers rank is the result of the scrupulous work of experts who have evaluated the advantages and disadvantages of each platform from their own experience. The following points must be taken into account during the analysis:

• quality of customer service on the site;
• accessibility and convenience of the mobile application;
• a variety of sporting events in the betting line;
• the level of odds compared to other bookmakers;
• additional gaming features, such as online casinos;
• bonuses and promotions for customers;
• choice of payment systems and the speed of withdrawal of funds;
• reputation of the company among the gamblers.

Estimates for these and other criteria become the basis for comparing the performance level of offices. Some ratings creators do it easier. They use the top lists of other sites, processing them at their own discretion. There is no particular harm from such “analytics” if a good primary source is processed correctly.

How much can you trust bookmaker ratings?

Any rating is subjective, even if its compilers approached the work as responsibly and impartially as possible. The fact is that everyone has their own priorities regarding key criteria. For example, one person is more interested in the overall diversity of the betting line, while the other looks for the choice of events for the most popular sports. For some, the conditions of the bonus program are of increased importance, while others definitely need access to live video broadcasts. And so on.

The authors of individual bookmakers' ranks depart from objectivity, including companies among the best not according to the “sports principle”. This is usually associated with a financial interest. It is almost impossible to determine whether the compiler resorted to such methods. Even well-known sites help partner bookmakers in this way, so it’s better not to limit yourself to one rating. Comparing several lists will help you immediately see companies that are not regulars in the tops.

Before registering on a selected site, it does not hurt to conduct a small check of your own. It is worth reading reviews about the office on the Internet. The activity of each bookmaker is accompanied by both negative and positive feedback. Studying the comments will help to find out if the office has recently had serious problems that could adversely affect the quality of its service.