The US Athletic Hall of Fame - Contributors 2023

Bill France Sr.

Contest: The US Athletic Hall of Fame - Contributors 2023
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Sport(s): NASCAR Founder and Executive
Statistics: Member of the International Motorsports Hall of Fame

Member of the NASCAR Hall of Fame
A car racer and course designer, Bill France Sr. had his greatest early success as a promoter on the beaches of Daytona. France did well, but he recognized the need to create a standardized circuit where rogue promotors could not stiff drivers and consistency across the sport could breed. With that in mind, he spearheaded the creation of NASCAR in 1948.

Under France Sr., NASCAR thrived. He had regular race tracks constructed in Daytona and Talladega, and he obtained high-end sponsorships, such as R.J. Reynolds, who rebranded the Grand National to the Winston Cup. France Sr. saw the sport grow from dirt tracks to the modern era, and without his vision, auto racing in the United States would not be as popular as it is today.

France Sr.’s son Bill would take over NASCAR in the 1980s.

We are proud to nominate Bill France Sr. for the United States Athletic Hall of Fame.