Saddled with one of the worst gimmicks in WWE history (which says a lot), Bob Holly was going nowhere as the happy race car driver, Thurman “Sparky” Plugg.  As the Attitude Era emerged, Holly was allowed to develop a more hardcore style thus becoming the aptly named Hardcore Holly.  Holly’s take no prisoners attitude seemed like a natural fit and he became a solid performer on the mid card for nearly a decade.